Why Sell with a REALTOR?
1. I am very familiar with competitive houses so I can help you position your home well.
2. I make sure you are compliant with all laws relating to the sale of your home.
3. A NAR Survey of recent closed sellers found that REALTOR-assisted sales brought in a 20% higher sales price than For Sale By Owner sales.
4. Buyers are not always forthright about their financial situation. I will help you pre-qualify buyers before negotiating an offer.
5. Most sellers who spend their time as For Sale By Owner end up listing in the end. A recent NAR survey found that only 11% of sellers nationally ended up selling by owner. Why spend your time and money if in the end you will hire a REALTOR?
6. Most buyers don't want to tell a seller why they don't want to make an offer. I can probe the buyer or his agent for that information.
7. Any follow up you do with a buyer can be viewed as desperation. I follow up as part of my job so that you are not perceived in a negative light.
8. I can showcase your improvements better so that you don't appear like you are "selling."
9. Unqualified buyers can tie up your home. I make sure that doesn't happen.
10. Being accessible to show your home limits your personal time and cuts down the available showing times. When you list, your property will be available during normal showing hours and the prospect will always be accompanied by me or another REALTOR.
11. Personality conlicts with a buyer can get in the way. I come between the buyer and the seller so that personalities do not enter in.
12. Most buyers use a REALTOR, which increases the number of buyers who will see your home.
13. I can mobilize my company agents and other area REALTORS on your behalf.
14. Additiona exposure through MLS and the Internet brings you a higher price.
15. A FSBO sign makes you vulnerable for any curiosity seeker or unsavory character. When you list, only buyers accompanied by a REALTOR will get into your home.
16. It is hard negotiating for yourself. I have a lot of experience writing contracts and can negotiate agressively on your behalf.
17. I orchestrate the contract-to-closing process, including the appraisal, buyer-loan process, title, inspections, pest control, survey, etc, taking this burden off of you.
18. I only get paid when I get the job done.
This information is brought to you by the Texas Association of REALTORS as part of its Gradaute REALTOR Institute curriculum.
